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April 2012

In the most recent research conducted by Perception Research Services, shoppers demonstrated that they are interested in choosing environmentally friendly packaging. Significantly more shoppers stated they would like to choose environmentally friendly packaging compared to 2010 (36% vs. 28%), with fully half still willing to pay more (despite the economy). This is especially true of younger (under 40) shoppers. Over half (59%) of the sample stated that seeing environmental claims on packaging positively impacts their behavior to either buy more of the brands they usually do, or switch to others.

Domtar is excited to announce the addition of two FSC certified office papers that include recycled content. Available with either 30% or 50% post-consumer content, these papers are ideal for offices looking for a paper which is both certified to the standards of the Forest Stewardship Council™ and includes recycled fiber. EarthChoice30 and EarthChoice50 also contain ColorLok® Technology, so not only can you feel good about where your paper came from, but your printing will stand out too with more vibrant colors and bolder blacks!